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CET

13:41

BERLIN FASHION WEEK 2024: RECAP + SNAPSHOTS

Words by

Luka Mahmuljin Udovičić

Published

July 11, 2024

The MSF team attended BFW 2024, which took place the first week of July. Following images are of several fashion shows as well as their attendees.

Studio MAJÈRE, a Berlin-based slow fashion brand, showed their collection, titled ‘UNZUCHT,’ which is German for adultery and/or fornication. With garments and visual direction inspired from Bosch’s “Garden of Earthly Delights,” natural elements are used and sourced from industrial remnants and second-hand finds, highlighting the symbiosis between the human, the animal and nature itself.

RIPE AND RAW: BERLIN CLIMBS UP THE FASHION LADDER, STAYING TRUE TO ITS CREATIVITY, UNIQUENESS AND GRIT

Berlin Fashion Week is making a return to fashion, to its Berlin roots, per se. For about 15 years, starting in 2007, it was known as Mercedes-Benz Fashion Week Berlin, as Mercedes-Benz was its biggest sponsor. The partnership ended in 2022, and ever since, Berlin has been proving time and time again that it undeniably deserves its spot in the fashion world. BFW is currently sponsored by the Berlin Senate Department for Economics, Energy and Public Enterprises (SenWEB).

The MSF team went to investigate in July (2024), following the announcement that sustainability requirements will be introduced from February 2026 onwards. These requirements will be mandatory criteria for brands participating in the event, aligning with guidelines of Copenhagen Fashion Week, introduced in January 2023.

By implementing sustainability requirements, Berlin will become one of the leading international locations for a responsible and innovative fashion industry,

says the department’s state secretary, Michael Biel.