Fast vs Slow Fashion

Fast Fashion

Fast fashion is defined by it's rapid production cycle, prioritizing quick and inexpensive manufacturing to maximize profits. It relies on low-cost, often harmful raw materials and exploits cheap labor in developing countries, compromising both worker safety and environmental standards.

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The industry's extensive supply chains contribute significantly to greenhouse gas emissions. Unlike traditional models that introduced new collections seasonally, fast fashion brands launch new styles more frequently (monthly, weekly or even daily), encouraging constant consumer purchasing and disposal.

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Additionally, the use of cheap manufacturing techniques often results in clothing that contain harmful chemicals, which can be detrimental when worn against the skin. This relentless pace disregards long-term environmental and social consequences.

Key Aspects

• Primary objective of maximising profit margins, disregarding the long-term consequences for both workers and the environment.
• Rapid turnover of clothing collections encourage disposable clothing.
• The supply chains are extended, increasing greenhouse gas emissions.
• The cheapest raw materials are used. These are resource intensive, harmful to the environment and humans, and often made from non-renewables like petrochemicals.

Slow Fashion

At Mve Slw Fst, we believe that Slow Fashion is a counter movement and solution with the power of re-balancing the fashion industry. Slow fashion is a movement focused on sustainability, ethics, and quality within the fashion industry.

Key Aspects

1.   Sustainability: Prioritizing the use of eco-friendly materials and processes to minimize environmental impact.
2.   Quality over Quantity: Producing higher quality garments that last longer, reducing the need for frequent replacements.
3.   Ethical Production: Ensuring fair wages, safe working conditions, and respect for the rights of workers involved in the production process.
4.   Timeless Design: Focusing on classic, versatile designs that transcend fast fashion’s trend cycles, promoting longevity and reducing waste.
5.   Local Production and Sourcing: Encouraging local manufacturing to reduce carbon footprint and support local economies.
6.   Transparency: Promoting openness about the supply chain, production processes, and business practices.
7.   Reduced Consumption: Encouraging consumers to buy less, choose well, and make their clothes last, aligning with a more mindful and intentional approach to fashion.

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Overall, slow fashion advocates for a systemic shift in the fashion industry towards more sustainable, ethical, and responsible practices.

It means appreciating the resources and labor that go into producing an item.

We want to inspire and inform the community to embrace slow fashion and transition into a Circular Fashion Economy.

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